So It Goes is printed with the dye made from the Cochineal beetle, a Mexican insect that lives on cacti. This print represents a wonderful abstracted feedback loop as the insect is printed with itself. 

The Cochineal dye is used worldwide for pigments, fabrics, rugs and as a food coloring in US yogurts.

Stefan Sagmeister is half of the Creative Design team Sagmeister & Walsh that specializes in brand identites, campaigns, social strategy and content and more.